Portfolio

THON™ Social Media Manager

THON™ is the largest student-run philanthropy in the world. Every year, over 16,500 Penn State Students come together to help in the fight against childhood cancer. I was chosen to run their social media platforms during my senior year at Penn State. My role consisted of planning, curating, and posting content as well as tracking and monitoring digital analytics. Below you will find some examples of posts, Instagram stories, and insights from the year.

Kendra Scott “Gems” Brand Ambassador Program

The Kendra Scott Gems are a group of Kendra Scott Student Ambassadors who represent the heart and soul of the Kendra Scott brand. We embody the Kendra Scott brand by being friendly, approachable, polished, and fashion forward. We live the Kendra Scott core values of Family, Fashion, and Philanthropy and treat all people with kindness and respect. 

I was chosen to be a Kendra Scott Gem my senior year of college (August 2019-June 2020). Through this program, I represented Kendra Scott by posting my own creative content on Instagram and spreading the word about the Kendra Scott brand. I held gifting events with friends on Penn State’s campus, surprised and delighted Kendra Scott lovers on campus and worked with a regional Marketing Coordinator to plan philanthropy events.

To learn more about the Kendra Scott Gem Program click HERE.

Penn State Course Work

As and Advertising Major and Digital Media Trends & Analytics Minor, I had the opportunity to take a variety of unique courses with exciting projects. Some of those courses inlcude:

COMM 468 – Graphic Design for Advertising

COMM 371- Crisis Communications

COMM 421W- Creative Advertising Strategies

COMM 420- Research in Advertising

Below are some examples from those courses.

Saxbys Brand Ambassador

Saxbys is a regional coffee cafe that has a unique business model. Most of their cafes are located in Philadelphia and college campuses and are run by… students! Saxbys opened a location on Penn State’s campus in 2018 – my junior year of college. I was approached by their marketing team and asked to become a student brand ambassador to promote the new location. I posted content on my personal Instagram page and worked with their Marketing Manager on many projects. I took over the Saxbys Instagram account, gave interviews, and gifted coupon cards to friends and classmates. I continued this position until graduation.

Linwood Estate- Event Coordinator & Social Media Assistant

During the summer of 2018 and 2019 I worked with a Wedding Venue in Carlisle, PA. In addition to my event coordinator duties, I also assisted with the venue Instagram. I created Instagram Story highlight covers, Instagram story weekly campaigns, and curated content for the Instagram feed. Some of the story content included:

Weekend Recap: Stories highlighting the wedding(s) of the weekend and sharing the vendors that were involved.

Testimony Tuesday: Pulling reviews from our website, The Knot, Wedding Wire, etc… and posting quotes on the Instagram story weekly.

Venue Tours: Taking photos of the amenities on property and sharing on the Instagram story, enticing couples to schedule an in-person tour.

Check Out My Instagram Below!